PG Diploma in Retail Management

Duration: 1-2 years

Learning Mode: Hybrid

A PG Diploma in Retail Management and Digital Marketing combines expertise in retail operations with cutting-edge digital marketing strategies. This program equips students with the skills to drive retail business growth through effective online marketing and customer engagement.

About PG Diploma in Retail Management

PG Diploma in Retail Management is a one to two-year programme designed to enhance your knowledge of the retail sector. From graduates to HSC passouts with 2 years of work experience can apply in this programme. This criteria is dependent on the institution. The curriculum covers the core areas of retailing such as service operations, sales, supply chain, consumer behaviour and related topics. Apart from this, the student gets an overview of merchandising and distribution principles as well. This diploma not only prepares you for amazing job opportunities but trains to manage your own retail business.

Highlights of a PG Diploma in Retail Management and Digital Marketing course

Dual Focus – Combines core retail management skills with in-depth digital marketing strategies for a holistic approach.
Comprehensive Curriculum – Covers retail operations, e-commerce, SEO, social media marketing, customer behavior, and online sales strategies.
Hands-on Learning – Includes case studies, real-world projects, and practical digital marketing campaigns.
Industry-Relevant Skills – Prepares students for roles in both retail management and digital marketing, enhancing career prospects.
Flexible Learning – Offers online and distance learning options, allowing students to study at their convenience.
Career Growth – Opens opportunities in retail management, e-commerce, digital marketing, and brand management.

Eligibility criteria

You will find different eligibility metrics in every institution. A general criteria which you must fulfill is mentioned below:

A candidate with bachelor’s degree in any stream from a recognised university or

A candidate who has completed HSC and has 2 years of work experience or

A Candidate with three-year diploma by AICTE recognised institution

Admission Process

The admission is done on rolling basis with a fixed deadline for the submission of the application. The admission calender and strcuture is different for each university. Nonetheless, below mentioned is a general overview of the admissions process followed largely:

1.Register Online: Create login details to start with the application form.

2.Document Submission: Fill in the personal details and upload the documents.

3.Document Verification: The admission cell scrutinises the applications of every candidate.

4.Fee Payment: Pay the non-refundable application fee.

5.Admission Confirmed: Shortlisted candidates will receive an official admission offer letter.

Fees

The fee structure of the diploma course depends on the duration of the programme and the institution. It ranges from ₹ 50,000 to ₹1,00,000 for complete course. Programmes of one-year duration will less fees compared to the ones spreading over two years.

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